Mentz’s learned book Romance for Sale explores
two fascinating aspects of the history of one of the most popular
and sophisticated literary forms of the English Renaissance, prose
romance. Roughly the first half of the book (the first four chapters)
examines the critically neglected topic of the influence of Heliodorus’s
Aethiopian History on the genre in the late 1580s, tracing
in particular the influence of Heliodorus’ text on Philip Sidney’s
New Aracadia (1590) and Robert Greene’s Mamilla (1583),
Menaphon (1589), and others. The second half of the book (the
last three chapters) concentrates on the strategies by which writers
of prose romance in the 1590s ‘departed from the model […] of Elizabethan-Heliodoran
prose romance in the 1580s’ (15), and sought to appeal to a heterodox
audience and ensure their place in the literary marketplace. In this
section Mentz includes chapters on Greene’s later works, romances
by, amongst others, Lodge and Nashe, as well as looking at Greene’s
‘afterlife’ in a series of texts published after his death which used
his ghost as a means to debate the limits and terms of the genre.
Throughout, as Mentz states in the ‘Introduction’ Romance for Sale
privileges ‘practice over theory’ (14). In other words, Mentz’s project
emphasizes the influence of the literary practices of Heliodorus rather
than the literary theories of Aristotle upon English prose romance
writers in the late sixteenth century. This leads Mentz to argue that
‘the efforts of professional writers like Greene, Lodge and Nash,
and others to define their own works as worth a book-buyers purse
constitutes a theoretical defense of prose fiction’ which, in turn,
‘demonstrates the rise of a new field of literary culture, driven
neither by patronage nor the joint-stock companies of the public stage,
but by an implied contract between authors and readers that expressed
itself economically in the book market’(14).