Assessing and Enhancing Learning Autonomy through Cross-Cultural Learning between Languages and Business Students

Overview

The project aims to provide opportunities for Masters Marketing and final-year Languages students to work interdependently and independently to enhance their autonomy as business professionals. Via an assessed assignment, the Marketing students are asked to develop an international marketing strategy for a new product/service offer in a European market. They are required to conduct an in-depth cross-cultural analysis as part of their research, and to work with the Languages students who will act as the country-language-culture experts.

In partnership, the Marketing and Languages students develop a research strategy and conduct primary research (e.g. focus group, interview etc.). There will be extensive use of role play, for instance, Languages students act as country-language-culture experts, and as ‘average’ Spanish/German/French/Italian consumers taking part in a focus group study. Students will also keep and submit a reflective learning log within which the development of learner autonomy is evaluated.

Resources