Overcoming the Fear of Figures - a new approach to Business Analysis
Peter Long and Muriel Eddows
Sheffield Business School (Formerly Faculty of Organisation and Management)
The subject of this case study is a first year module taken by all students on business, finance and accounting programmes at Sheffield Hallam University. The module, Business Analysis, covers quantitative analysis and information technology. The learning and teaching approach includes project work and other group activities all of which are based on issues which would arise in a retail company. A replica retail company is used to generate detailed scenarios and the data required for analysis. The effectiveness of this Problem Based Learning approach has been evaluated from a number of different perspectives. This paper reports on the findings of this evaluation.
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